It wasn't until I started training with Joey that I gained the confidence in my mental and physical ability to sign up for an Ironman 70.3 last summer. Joey took me from someone with zero experience to a 70.3 finisher in 6 months with structured workouts, diet plans, and constant support and. I'm excited to continue my relationship with Joey as I keep training for my full Ironman this summer.
Train with
JLX Coaching
Personalized coaching for athletes targeting marathons, Ironman 70.3, and full Ironman: clear programming, daily communication, and a coach who understands what race day actually feels like.
500+Athletes Coached
IRONMAN UCertified Coach
Marathonto Full Ironman
Get Started
How can I help you?
Book a discovery call directly, or take the quiz to find your best starting point.
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Book a discovery call
Skip straight to scheduling — pick a time that works and we'll talk through your goals together.
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Find your fit first
Answer three questions about your training — we'll point you to the right resource page.
How it works
My one-on-one offer includes everything below, so you always know what you are getting.
One-on-one coaching includes
- Bi-weekly 1:1 hour calls
- 24/7 text access
- Adjusting cardio + lifting programs
- Guidance with recovery, race week, gear, and moreAlso PDFs
- Community bi-weekly calls
- Community Discord
Why JLX
Coaching that fits your real life
Programs are built from the same principles I use in coursework and on the floor at Michigan: individualized training, daily communication, and adjustments when work, family, or health shifts your week.
Whether you are chasing your first finish or sharpening an age-group race plan, you get a partner who reads your data, answers quickly, and keeps the process honest.
500+D1 athletes coached
IRONMAN UCertified coach
10+Certifications held
Athlete Results
What Athletes Are Saying
The Coach
About Joey
I'm Joey Lewand, the founder and head coach of JLX Coaching. I'm currently studying Applied Exercise Science at the University of Michigan School of Kinesiology, where I also work as a strength and conditioning intern with the University teams. I've built by coaching others and competing myself.
I got my start coaching strength and conditioning at the high school and collegiate level before shifting my focus to endurance sports. I completed my first full IRONMAN in under nine months of training with zero triathlon background, and that experience taught me more about building athletes than any textbook could. Since then I've competed in multiple Ironman 70.3s, marathons, half marathons, and shorter triathlons, so I understand firsthand what every stage of this journey actually feels like.
I hold certifications as an Ironman U Certified Coach, USA Triathlon Coach, TrainingPeaks Level 2 Coach, ACSM Certified Trainer, Precision Nutrition Coach, and more. I've worked with 500+ D1 athletes and currently work with athletes, from first-timers chasing their first finish line to competitive age-groupers going after podiums, and every single one gets personalized programming, daily communication, and real coaching.
Frequently Asked Questions
Honestly, it's never too late or too early. The focus just changes. If your race is months away, we can build you properly from the ground up so you show up fully prepared.
If it's only a few weeks out, we shift to dialing things in — pacing, race strategy, nutrition, and avoiding mistakes on race day. Either way, coaching still gives you a clear advantage.
JLX is designed around client success. You get 24/7 texting access to me directly, we will have bi-weekly 1:1 and group calls, a community chat, and training plans tailored directly to you.
The hours always depend on what we can make work. There is no one size fits all approach. We will communicate daily to figure out what schedule fits best for you. It may be 5–10 hours a week or up to 20+; we will base the hours on how you recover and your quality of life.
This is all controlled through proper training and balancing the sessions intensities. We will gradually increase session intensity and duration to mitigate the risks of injury. We will also balance easy and hard days so that our body can recover mid-week and not burnout. Also, we will go over stretching and other recovery modalities to do throughout the weeks. As for lifting, we will stay athletic and follow a blocked periodization model. We also discuss in-session fueling, race week carb-loading, race day nutrition, daily nutrition and meals, as well as hydration and more.
Ready for a plan
you can trust?
Book a discovery call and we'll map your goals, timeline, and training reality. Just a clear path toward your race.
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